Glossary

Glossary Listing

#

Back to Top

• 301 Redirect (see URL Redirection)

• 404 Not Found

A

Back to Top

• A/B Testing

• Accessibility (see Web Accessibility)

• Accessibility Conformance Level

• Adaptive Content

• Aggregation

• Agile Methodology

• AI Answer Engine (see Answer Engine)

• AI Coding Assistant

• AI Content (see AI-Generated Content)

• AI Disclosure

• AI Usage Policy

• AI-Assisted Authoring

• AI-Generated Content

• Alt Attribute (see Alternative Text)

• Alt Text (see Alternative Text)

• Alternative Text

• Analyst Firm

• Analytics (see Web Analytics)

• Answer Engine

• Answer Engine Optimization (see Generative Engine Optimization (GEO))

• API

• Application Programming Interface (see API)

• Archetype (see Persona)

• Async Work (see Asynchronous Collaboration)

• Asynchronous Collaboration

• Atomic Design

• Attribute

• Attribution (see Attribution Model)

• Attribution Model

• Audience

• Authentication

• Automated Translation (see Machine Translation)

B

Back to Top

• Back-End

• Back-End Developers (see Developer)

• Backlog

• Backup

• Bandwidth

• Block (see Content Element)

• Bootstrapping

• Bounce Rate

• Brand Guidelines (see Brand Standards)

• Brand Standards

• Breakpoint

• Browser (see Web Browser)

• Buying Funnel (see Conversion Funnel)

C

Back to Top

• Cache (see Caching)

• Caching

• Call to Action (CTA)

• Campaign Site (see Microsite)

• Canonical URL (see URL)

• Card Sorting

• Cascading Style Sheets (see CSS)

• Category

• CCPA (see Data Privacy Regulation)

• CDN (see Content Delivery Network (CDN))

• Channel

• Charter (see Project Charter)

• CI/CD (see Continuous Integration/Continuous Deployment (CI/CD))

• Client-Side (see Front-End)

• Client-Side Rendering

• Client-Side Templating (see Client-Side Rendering)

• Cloud (see Cloud Hosting)

• Cloud Hosting

• CMS (see Content Management System)

• Code

• Coding Copilot (see AI Coding Assistant)

• Collection (see Aggregation)

• Communication Design (see Graphic Design)

• Competitive Analysis

• Component (see Content Element)

• Consent Banner (see Cookie Consent)

• Consulting (see Professional Services)

• Contemporary Analysis (see Competitive Analysis)

• Content

• Content Attributes (see Attribute)

• Content Audit

• Content Bloat (see Content Glut)

• Content Calendar (see Editorial Calendar)

• Content Delivery Network (CDN)

• Content Element

• Content Glut

• Content Inventory

• Content Management

• Content Management System

• Content Migration

• Content Model

• Content Modeling (see Content Model)

• Content Policy (see Digital Policy)

• Content Refresh

• Content Strategy

• Content Style Guide (see Style Guide)

• Content Template (see Content Type)

• Content Tree

• Content Type

• Continuous Integration/Continuous Deployment (CI/CD)

• Conversion

• Conversion Funnel

• Conversion Rate (see Conversion)

• Cookie Consent

• Coupled CMS (see Coupling Model)

• Coupling Model

• CRM (see Customer Relationship Management (CRM))

• CSS

• CTA (see Call to Action (CTA))

• Customer Journey Map (see Journey Map)

• Customer Relationship Management (CRM)

D

Back to Top

• DAM (see Digital Asset Management System)

• Data Privacy Regulation

• Database

• Datatype

• Decoupled CMS (see Coupling Model)

• Delivery

• Deployment

• Design (see Graphic Design)

• Design System

• Developer

• Development Operations (see DevOps)

• DevOps

• Digital Asset Management System

• Digital Governance

• Digital Policy

• Disaster Recovery

• Discovery

• Discovery Phase (see Discovery)

• DNS (see Domain Name System (DNS))

• Document Object Model (DOM)

• DOM (see Document Object Model (DOM))

• Domain Name (see URL)

• Domain Name System (DNS)

• Downtime (see Uptime)

• DR (see Disaster Recovery)

• Draft

E

Back to Top

• EAA (see European Accessibility Act (EAA))

• Ecosystem

• Editor

• Editorial Calendar

• Editorial Guidelines (see Style Guide)

• Engagement Rate

• Enterprise

• Environment

• European Accessibility Act (EAA)

• Experience Map (see Journey Map)

F

Back to Top

• Fallover (see Disaster Recovery)

• Feed (see Aggregation)

• Field (see Attribute)

• First-Party Data

• Font (see Typography)

• Forklift (see Content Migration)

• Framework

• Front-End

• Front-End Developers (see Developer)

G

Back to Top

• GDPR (see Data Privacy Regulation)

• General Services Agreement

• Generative AI

• Generative Engine Optimization (GEO)

• GEO (see Generative Engine Optimization (GEO))

• Governance (see Digital Governance)

• Graphic Design

H

Back to Top

• Hard Requirement

• Heading

• Headless CMS (see Coupling Model)

• Heat Map

• High Availability

• Hosting

• Hotfix

• HTML

• Human Review (see Human-in-the-Loop)

• Human-in-the-Loop

• Hypertext Markup Language (see HTML)

I

Back to Top

• IA (see Information Architecture (IA))

• Implementation

• Information Architecture (IA)

• Inheritance

• Integration

• IP Address

• Iron Triangle (see Project Management Triangle)

J

Back to Top

• JavaScript

• Journey Map

K

Back to Top

• Key Performance Indicator (KPI)

• KPI (see Key Performance Indicator (KPI))

L

Back to Top

• Large Language Model (LLM)

• List (see Aggregation)

• LLM (see Large Language Model (LLM))

• Load Testing

• Localization

M

Back to Top

• Machine Translation

• Markdown (see Markup)

• Markup

• Master Services Agreement (see General Services Agreement)

• Master Vendor Agreement (see General Services Agreement)

• Media

• Mental Model

• Message Architecture

• Message Hierarchy (see Message Architecture)

• Meta Description

• Meta Title

• Metadata

• Microsite

• Minimum Viable Product (MVP)

• Mobile-First Design

• Modularity (see Atomic Design)

• Module (see Content Element)

• Monitoring

• Multi-channel (see Channel)

• Multivariate Testing (see A/B Testing)

• Must-Have (see Hard Requirement)

• MVP (see Minimum Viable Product (MVP))

N

Back to Top

• Navigation

• Nice-to-Have (see Soft Requirement)

O

Back to Top

• Object-Oriented Programming (see Inheritance)

• OG Tags (see Open Graph)

• On-Premise

• Open Graph

• Open Source

• Open-Source Software (see Open Source)

• Operating System

• OS (see Operating System)

• Outcome

P

Back to Top

• Page

• Page Description (see Meta Description)

• Page Performance (see Page Speed)

• Page Speed

• Page Title (see Meta Title)

• Page Tree (see Content Tree)

• Page View

• Patch (see Hotfix)

• Pattern Library

• Penetration Testing

• Permissions

• Persona

• Personalization

• Personally Identifiable Information (PII)

• PII (see Personally Identifiable Information (PII))

• Plain Language

• Plug-In

• POC (see Proof of Concept (POC))

• Privacy Banner (see Cookie Consent)

• Product

• Professional Services

• Project Charter

• Project Management Triangle

• Project Plan

• Project Scope (see Scope)

• Proof of Concept (POC)

• Property (see Attribute)

• Prototype

Q

Back to Top

• QA (see Quality Assurance (QA))

• Quality Assurance (QA)

R

Back to Top

• RAG (see Retrieval-Augmented Generation (RAG))

• Readability (see Reading Level)

• Reading Level

• Redirect (see URL Redirection)

• Redundant, Outdated, and Trivial (see ROT)

• Regression Testing

• Repository (see Source Code Management)

• Repository

• Request for Information (RFI)

• Request for Proposal (RFP)

• Request/Response

• Responsive Design

• Responsive Web Design (see Responsive Design)

• Retrieval-Augmented Generation (RAG)

• Return on Investment (ROI)

• RFI (see Request for Information (RFI))

• RFP (see Request for Proposal (RFP))

• Rich-Text Editing

• Roadmap

• ROI (see Return on Investment (ROI))

• Rollback

• ROT

• RSS

S

Back to Top

• Sales Funnel (see Conversion Funnel)

• Scaling

• Schema

• Schema.org (see Schema)

• Scope

• Scope Creep

• Screen Reader

• Scrum (see Agile Methodology)

• Search Engine Optimization (SEO)

• Section 508 (see Web Accessibility)

• SEO (see Search Engine Optimization (SEO))

• Server-Side (see Back-End)

• Server-Side Rendering

• Session

• Single Sign-On (SSO)

• Site Map

• Soft Requirement

• Software-as-a-Service (SaaS)

• Source Code Management

• SSL

• SSO (see Single Sign-On (SSO))

• SSR (see Server-Side Rendering)

• Stack (see Technology Stack)

• Staging

• Stakeholder

• Statement of Work

• Static Site Generation

• Steering Committee (see Web Steering Committee)

• Structured Content (see Content Model)

• Structured Data (see Schema)

• Style Guide

• Stylesheet (see CSS)

T

Back to Top

• Tag

• Taxonomy

• TCO (see Total Cost of Ownership (TCO))

• Technology Stack

• Template

• Testing (see Quality Assurance (QA))

• TLS (see SSL)

• Total Cost of Ownership (TCO)

• Translation (see Localization)

• Triage

• Triple Constraint (see Project Management Triangle)

• Typeface (see Typography)

• Typography

U

Back to Top

• UAT (see User Acceptance Testing (UAT))

• UGC (see User-Generated Content (UGC))

• UI (see User Interface (UI))

• Uptime

• Uptime Monitoring (see Monitoring)

• URL

• URL Redirection

• Usability Testing

• User Acceptance Testing (UAT)

• User Experience (UX)

• User Interface (UI)

• User Research

• User Session (see Session)

• User Story

• User Testing (see Usability Testing)

• User-Generated Content (UGC)

• UX (see User Experience (UX))

V

Back to Top

• Velocity

• Vendor

• Versioning

• Views (see Page View)

• Visit (see Session)

• Visual Design (see Graphic Design)

• Voice and Tone

W

Back to Top

• Waterfall Methodology

• WCAG (see Web Accessibility)

• WCAG Conformance Level (see Accessibility Conformance Level)

• Web Accessibility

• Web Analytics

• Web Browser

• Web Governance (see Digital Governance)

• Web Hosting (see Hosting)

• Web Performance (see Page Speed)

• Web Server

• Web Service

• Web Steering Committee

• Wireframe

• Workflow

• WYSIWYG (see Rich-Text Editing)

Z

Back to Top

• Zero-Click Search