Glossary

Glossary Listing

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• 301 Redirect (see URL Redirection )

• 404 Not Found

A

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• A/B Testing

• Accessibility (see Web Accessibility )

• Accessibility Conformance Level

• Adaptive Content

• Aggregation

• Agile Methodology

• AI Answer Engine (see Answer Engine )

• AI Coding Assistant

• AI Content (see AI-Generated Content )

• AI Disclosure

• AI Usage Policy

• AI-Assisted Authoring

• AI-Generated Content

• Alt Attribute (see Alternative Text )

• Alt Text (see Alternative Text )

• Alternative Text

• Analyst Firm

• Analytics (see Web Analytics )

• Answer Engine

• Answer Engine Optimization (see Generative Engine Optimization (GEO) )

• API

• Application Programming Interface (see API )

• Archetype (see Persona )

• Async Work (see Asynchronous Collaboration )

• Asynchronous Collaboration

• Atomic Design

• Attribute

• Attribution (see Attribution Model )

• Attribution Model

• Audience

• Authentication

• Automated Translation (see Machine Translation )

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• Back-End

• Back-End Developers (see Developer )

• Backlog

• Backup

• Bandwidth

• Block (see Content Element )

• Bootstrapping

• Bounce Rate

• Brand Guidelines (see Brand Standards )

• Brand Standards

• Breakpoint

• Browser (see Web Browser )

• Buying Funnel (see Conversion Funnel )

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• Cache (see Caching )

• Caching

• Call to Action (CTA)

• Campaign Site (see Microsite )

• Canonical URL (see URL )

• Card Sorting

• Cascading Style Sheets (see CSS )

• Category

• CCPA (see Data Privacy Regulation )

• CDN (see Content Delivery Network (CDN) )

• Channel

• Charter (see Project Charter )

• CI/CD (see Continuous Integration/Continuous Deployment (CI/CD) )

• Client-Side (see Front-End )

• Client-Side Rendering

• Client-Side Templating (see Client-Side Rendering )

• Cloud (see Cloud Hosting )

• Cloud Hosting

• CMS (see Content Management System )

• Code

• Coding Copilot (see AI Coding Assistant )

• Collection (see Aggregation )

• Communication Design (see Graphic Design )

• Competitive Analysis

• Component (see Content Element )

• Consent Banner (see Cookie Consent )

• Consulting (see Professional Services )

• Contemporary Analysis (see Competitive Analysis )

• Content

• Content Attributes (see Attribute )

• Content Audit

• Content Bloat (see Content Glut )

• Content Calendar (see Editorial Calendar )

• Content Delivery Network (CDN)

• Content Element

• Content Glut

• Content Inventory

• Content Management

• Content Management System

• Content Migration

• Content Model

• Content Modeling (see Content Model )

• Content Policy (see Digital Policy )

• Content Refresh

• Content Strategy

• Content Style Guide (see Style Guide )

• Content Template (see Content Type )

• Content Tree

• Content Type

• Continuous Integration/Continuous Deployment (CI/CD)

• Conversion

• Conversion Funnel

• Conversion Rate (see Conversion )

• Cookie Consent

• Coupled CMS (see Coupling Model )

• Coupling Model

• CRM (see Customer Relationship Management (CRM) )

• CSS

• CTA (see Call to Action (CTA) )

• Customer Journey Map (see Journey Map )

• Customer Relationship Management (CRM)

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• DAM (see Digital Asset Management System )

• Data Privacy Regulation

• Database

• Datatype

• Decoupled CMS (see Coupling Model )

• Delivery

• Deployment

• Design (see Graphic Design )

• Design System

• Developer

• Development Operations (see DevOps )

• DevOps

• Digital Asset Management System

• Digital Governance

• Digital Policy

• Disaster Recovery

• Discovery

• Discovery Phase (see Discovery )

• DNS (see Domain Name System (DNS) )

• Document Object Model (DOM)

• DOM (see Document Object Model (DOM) )

• Domain Name (see URL )

• Domain Name System (DNS)

• Downtime (see Uptime )

• DR (see Disaster Recovery )

• Draft

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• EAA (see European Accessibility Act (EAA) )

• Ecosystem

• Editor

• Editorial Calendar

• Editorial Guidelines (see Style Guide )

• Engagement Rate

• Enterprise

• Environment

• European Accessibility Act (EAA)

• Experience Map (see Journey Map )

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• Fallover (see Disaster Recovery )

• Feed (see Aggregation )

• Field (see Attribute )

• First-Party Data

• Font (see Typography )

• Forklift (see Content Migration )

• Framework

• Front-End

• Front-End Developers (see Developer )

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• GDPR (see Data Privacy Regulation )

• General Services Agreement

• Generative AI

• Generative Engine Optimization (GEO)

• GEO (see Generative Engine Optimization (GEO) )

• Governance (see Digital Governance )

• Graphic Design

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• Hard Requirement

• Heading

• Headless CMS (see Coupling Model )

• Heat Map

• High Availability

• Hosting

• Hotfix

• HTML

• Human Review (see Human-in-the-Loop )

• Human-in-the-Loop

• Hypertext Markup Language (see HTML )

I

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• IA (see Information Architecture (IA) )

• Implementation

• Information Architecture (IA)

• Inheritance

• Integration

• IP Address

• Iron Triangle (see Project Management Triangle )

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• JavaScript

• Journey Map

K

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• Key Performance Indicator (KPI)

• KPI (see Key Performance Indicator (KPI) )

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• Large Language Model (LLM)

• List (see Aggregation )

• LLM (see Large Language Model (LLM) )

• Load Testing

• Localization

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• Machine Translation

• Markdown (see Markup )

• Markup

• Master Services Agreement (see General Services Agreement )

• Master Vendor Agreement (see General Services Agreement )

• Media

• Mental Model

• Message Architecture

• Message Hierarchy (see Message Architecture )

• Meta Description

• Meta Title

• Metadata

• Microsite

• Minimum Viable Product (MVP)

• Mobile-First Design

• Modularity (see Atomic Design )

• Module (see Content Element )

• Monitoring

• Multi-channel (see Channel )

• Multivariate Testing (see A/B Testing )

• Must-Have (see Hard Requirement )

• MVP (see Minimum Viable Product (MVP) )

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• Navigation

• Nice-to-Have (see Soft Requirement )

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• Object-Oriented Programming (see Inheritance )

• OG Tags (see Open Graph )

• On-Premise

• Open Graph

• Open Source

• Open-Source Software (see Open Source )

• Operating System

• OS (see Operating System )

• Outcome

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• Page

• Page Description (see Meta Description )

• Page Performance (see Page Speed )

• Page Speed

• Page Title (see Meta Title )

• Page Tree (see Content Tree )

• Page View

• Patch (see Hotfix )

• Pattern Library

• Penetration Testing

• Permissions

• Persona

• Personalization

• Personally Identifiable Information (PII)

• PII (see Personally Identifiable Information (PII) )

• Plain Language

• Plug-In

• POC (see Proof of Concept (POC) )

• Privacy Banner (see Cookie Consent )

• Product

• Professional Services

• Project Charter

• Project Management Triangle

• Project Plan

• Project Scope (see Scope )

• Proof of Concept (POC)

• Property (see Attribute )

• Prototype

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• QA (see Quality Assurance (QA) )

• Quality Assurance (QA)

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• RAG (see Retrieval-Augmented Generation (RAG) )

• Readability (see Reading Level )

• Reading Level

• Redirect (see URL Redirection )

• Redundant, Outdated, and Trivial (see ROT )

• Regression Testing

• Repository (see Source Code Management )

• Repository

• Request for Information (RFI)

• Request for Proposal (RFP)

• Request/Response

• Responsive Design

• Responsive Web Design (see Responsive Design )

• Retrieval-Augmented Generation (RAG)

• Return on Investment (ROI)

• RFI (see Request for Information (RFI) )

• RFP (see Request for Proposal (RFP) )

• Rich-Text Editing

• Roadmap

• ROI (see Return on Investment (ROI) )

• Rollback

• ROT

• RSS

S

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• Sales Funnel (see Conversion Funnel )

• Scaling

• Schema

• Schema.org (see Schema )

• Scope

• Scope Creep

• Screen Reader

• Scrum (see Agile Methodology )

• Search Engine Optimization (SEO)

• Section 508 (see Web Accessibility )

• SEO (see Search Engine Optimization (SEO) )

• Server-Side (see Back-End )

• Server-Side Rendering

• Session

• Single Sign-On (SSO)

• Site Map

• Soft Requirement

• Software-as-a-Service (SaaS)

• Source Code Management

• SSL

• SSO (see Single Sign-On (SSO) )

• SSR (see Server-Side Rendering )

• Stack (see Technology Stack )

• Staging

• Stakeholder

• Statement of Work

• Static Site Generation

• Steering Committee (see Web Steering Committee )

• Structured Content (see Content Model )

• Structured Data (see Schema )

• Style Guide

• Stylesheet (see CSS )

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• Tag

• Taxonomy

• TCO (see Total Cost of Ownership (TCO) )

• Technology Stack

• Template

• Testing (see Quality Assurance (QA) )

• TLS (see SSL )

• Total Cost of Ownership (TCO)

• Translation (see Localization )

• Triage

• Triple Constraint (see Project Management Triangle )

• Typeface (see Typography )

• Typography

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• UAT (see User Acceptance Testing (UAT) )

• UGC (see User-Generated Content (UGC) )

• UI (see User Interface (UI) )

• Uptime

• Uptime Monitoring (see Monitoring )

• URL

• URL Redirection

• Usability Testing

• User Acceptance Testing (UAT)

• User Experience (UX)

• User Interface (UI)

• User Research

• User Session (see Session )

• User Story

• User Testing (see Usability Testing )

• User-Generated Content (UGC)

• UX (see User Experience (UX) )

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• Velocity

• Vendor

• Versioning

• Views (see Page View )

• Visit (see Session )

• Visual Design (see Graphic Design )

• Voice and Tone

W

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• Waterfall Methodology

• WCAG (see Web Accessibility )

• WCAG Conformance Level (see Accessibility Conformance Level )

• Web Accessibility

• Web Analytics

• Web Browser

• Web Governance (see Digital Governance )

• Web Hosting (see Hosting )

• Web Performance (see Page Speed )

• Web Server

• Web Service

• Web Steering Committee

• Wireframe

• Workflow

• WYSIWYG (see Rich-Text Editing )

Z

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• Zero-Click Search