Scaling

Scaling is adjusting how much traffic your site can handle, either adding capacity when demand grows or reducing it when things quiet down.

A site that handles a holiday rush without buckling is one that scaled to meet the moment. Steady growth might mean planning for more capacity over months, while a sudden spike from a product launch or a viral post calls for burst scaling that can absorb the surge quickly. The cloud makes this easier, since you can rent more capacity for an afternoon and give it back.