User-Generated Content (UGC)

User-generated content (UGC) is anything your visitors create on your site rather than your own editorial team, such as product reviews and ratings, comments, forum threads, and uploaded photos. It can be valuable because it's fresh, builds community, and people tend to trust other people more than marketing copy.

But UGC comes with obligations. You'll need a workflow for moderation, clear digital policy about what's acceptable, and a plan for handling the content that crosses the line. Letting users contribute means giving up some control, so decide early how much you're willing to manage.