The practice of modifying website content specifically for the current visitor. This is usually achieved by detecting demographic, environmental, and technical information about the visitor and using this to adapt content and design in real-time.
Related Chapter Sections:
Chapter 24: Maintain and Improve
The steps to maintaining content focus on carving out attention and setting up useful systems of review.
Chapter 2: Set Your Expectations
At the end of the project, how will you measure its success? At what point can you say, "We have created exactly what we hoped?"
Chapter 1: Know the Scope of the Project
Though the machinations of decision-making might feel like a signal from some far off place, web projects don’t come out of nowhere. They need some kind of initial spark.
Chapter 20: Implement the Back-End Functionality
Beyond the main back-end development tasks there's quite a few other details to be handled.
Chapter 11: Model Your Content
So, what exactly IS a content model? Before we begin planning a content model, let's take some time to define it.
Chapter 15: Determine System Requirements
One might think pricing out a software solution is as easy as getting a number, but in reality the cost and how that cost is determined are both pretty complicated.
Chapter 16: Select a Content Management System
Once you’ve notified a handful of vendors that you’ve decided not to move forward with them, you need to prepare an RFP for the remaining vendors.