Full Glossary

URL

A Uniform Resource Locator (URL) is a web address that points toward a unique web resource.

A canonical URL is the single, official URL for a piece of content. In many cases, content can be accessed under more than one URL, or combination or querystring arguments. It’s important, then, to identify a single URL as the official address for that content – the shortest, most precise string of characters that will consistently return that content.