Generative Engine Optimization (GEO)

Generative engine optimization (GEO) is the practice of shaping your content so AI answer engines can find, understand, and cite it in their responses. It's similar to search engine optimization: where SEO aims to rank in a list of links, GEO aims to be the source an AI answer is built from.

Much of the groundwork is the same — clear writing, good headings, and schema that tells machines what your content is. The difference is that the goal is being quoted, not just clicked.