Generative AI

Generative AI is software that produces new material — such as text, images, code, or translations — in response to a prompt. On a web project you may see it in drafting content, generating images, suggesting code, and page translation.

The useful way to think about Gen AI is as a tool that changes how some of the work gets done without removing the judgment behind why you're doing it. It can speed up a first draft, but someone still has to decide whether the result is accurate, on-strategy, and worth publishing.