Typography

Typography is the type on your site, which includes the typefaces themselves, sizes, weights, and spacing that determine how text looks and reads. It is more than picking a font, because it shapes readability, hierarchy, and the personality your words carry before anyone reads them.

The right type choices make long passages comfortable to read, signal which headings matter most, and reinforce your brand's voice. It is a core part of graphic design, and on the web it is controlled with CSS.