Triage
Triage is the work of sorting issues by how urgent and important they are, so you can decide what to fix first and what can wait.
A website's backlog can grow faster than any team can work through it. For example, a checkout page that's down might need attention now, while a typo in the footer can wait a week. Someone has to make that call, weighing impact against effort.
Regular triage keeps the truly broken things from getting buried under a pile of minor requests and keeps your team focused on what matters most.