Search Engine Optimization (SEO)

Search engine optimization, or SEO, is the practice of shaping your content and its structure so search engines can find, understand, and rank it, which in turn helps people find you. It spans the words you write, your metadata, your headings, and the technical health of your site.

With SEO you're writing for people and machines at the same time. Clear, well-organized content that helps a human reader is also what search engines reward. Tricks and keyword-stuffing tend to backfire, while genuinely useful content holds up over time.