Full Glossary


A site user responsible for performing editorial process to create, edit, or otherwise manage content. An editor creates, manages, edits, approves, and publishes content. This is considered the core user of a site, typically a content management system (CMS). Most CMS functionality is based around editors.

There are several subtypes of editor:

  • A power editor might also have some administrative responsibilities.
  • An approver might only be responsible for moving content through the approval process.
  • An UGC editor or community manager might only manage and review user-generated content (comments, ratings, reviews, etc.)
  • A marketer might not create and edit content directly, but is responsible for delivery, optimization, and performance of that content.