Building and managing a web project is a big, complex process — one that branches far beyond the phases directly in front of us.
On one hand, there’s the multi-disciplinary nuts and bolts work of creating the site itself. But beyond that, there’s the connective points — the ideas, the strategy, the decision making, and the upkeep. Even if you’re an expert in your field, it can still be a struggle to find context across the entire project landscape.
With The Web Project Guide, we want to bridge those gaps to help understand how each stage of the website process fits in with the next.
Corey and Deane talk about the first time they tracked analytics on their blogs in the early 2000s. Then, Jon Crowley, Senior Vice President of Strategy at Diamond Marketing Group, talks to us about the balance between data and insights — how to focus on questions rather than raw numbers, how to look for answers rather than “trying to be correct,” and a when we can take data at face value. (He also gives us a tour of his shoe collection.)
Introducing: The Web Project Guide podcast, the natural extension of our quest to provide context and understanding to the complexities of a web project.
Deane and Corey joined Optimizely's Content Intel podcast to talk about The Web Project Guide.
Don't just read this book—use it, internalize it, and trust it. The Web Project Guide details a comprehensive approach to making the modern web experience, from scoping through strategy, design through development, and to launch and beyond.
- Margot Bloomstein, author Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap
While not all strategic digital efforts start with a website redesign project, if yours does, this should absolutely be your go-to manual, ready to dog-ear, fill with post-it notes, and consult regularly!
- Hilary Marsh, President & Chief Strategist, Content Company, Inc.
The Web Project Guide is a product of Blend Interactive, Inc - a web development agency in Sioux Falls, SD. Blend is a team of around 20 project managers, strategists, technical experts, designers and developers who specialize in creating web solutions that produce results.
Get to know Blend!