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The Web Project Guide:
From Spark to Launch and Beyond
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Table of Contents
i
Introduction
1
Know the Scope of the Project
2
Set Your Expectations
3
Form Your Project Team
4
Create a Project Plan
5
Identify Your Audiences
6
Identify Outcomes and Expectations
7
Know Your Content
8
Gather Insight From Your Metrics
9
Develop a Strategy for Your Content
10
Organize Your Content
11
Model Your Content
12
Write for People and Machines
13
Develop the Graphic and Interface Design
14
Know Your Integrations
15
Determine System Requirements
16
Select a Content Management System
17
Plan for Hosting
18
Select an Integration Partner
19
Implement the Design
20
Implement the Back-End Functionality
21
Migrate and Populate the Content
22
Test and Launch the Site
23
Plan for Post-Launch Operations
24
Maintain and Improve
c
The End of the Beginning
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