The Web Project Guide helps provide context and understanding to the different phases of a web project — from planning and hiring a team to strategy, design, and development. Join Corey Vilhauer and Deane Barker, authors of The Web Project Guide, for a phase-by-phase trip through the web process.
Corey and Deane discuss the four major parts of a content model. Then, Greg Dunlap, Director of Strategy at Lullabot, joins us to define a web integration, discuss the finer details of development risks and runtime risks — as well as real-time vs scheduled data — and praise the efficiency of using Google Docs as a workflow tool. Corey and Greg give Deane a music lesson, too.
Corey asks Deane welcome Sam Otis, lead designer at Blend Interactive and designer of The Web Project Guide, to talk about his history in design — from Flash to responsive web design, what young designers need to know about the web, and what he wishes clients would stop doing.
Corey and Deane welcome Sarah Winters, founder of Content Design London and author of Content Design, to the podcast to discuss the difference between content design and content strategy, writing and designing for accessibility, and the work it takes to turn a big ship toward lasting content change.
Corey and Deane chat about the first time they realized they really liked content modeling, and how modeling is the hidden language of content. Then, Jeff Eaton, partner at Autogram, joins to define content modeling, the concept of content reuse (and its many issues), and the balance between philosophical modeling and actually doing the work in spreadsheets.
Corey and Deane chat about Information Architecture for the World Wide Web — ”The Polar Bear Book” — and then our experiences with information organization in real life. Then, Lisa Maria Marquis, author of Everyday Information Architecture and You Should Write a Book, joins to discuss how to frame information architecture for those who aren’t web people, the hidden biases in organizing content, and a bit about why you should write your own book. (We also take a critical look at Lisa Maria’s bookshelf.)
Corey and Deane talk a little about that time Kristina Halvorson (founder of Brain Traffic, co-author of Content Strategy for the Web, and executive producer of Confab and Button) visited Sioux Falls. Then, Kristina chats with us about content strategy — defining content strategy vs. content design, what tasks are often overlooked, and some basics on spinning up an internal web content team — including a bit of conference talk about the upcoming Button Conference.
Corey and Deane talk about the first time they tracked analytics on their blogs in the early 2000s. Then, Jon Crowley, Senior Vice President of Strategy at Diamond Marketing Group, talks to us about the balance between data and insights — how to focus on questions rather than raw numbers, how to look for answers rather than “trying to be correct,” and a when we can take data at face value. (He also gives us a tour of his shoe collection.)
Corey and Deane talk about Blend CEO Karla Santi’s recent selection as Small Business Person of the Year for South Dakota. Then, Paula Ladenburg Land, author of The Content Inventory and Audit Handbook and principal at Strategic Content LLC, joins the podcast to talk about content inventories and content audits, including what separates the two, when and how to worry about auditing, and her first ever content inventory, which arrived as a spreadsheet on one-and-a-half inches of printed paper.
Corey and Deane talk about understanding the audiences of the The Web Project Guide book, and the concept of predicate knowledge. Then, C. David Gammel, author of Online and On Mission, joins the podcast to talk about how to prioritize outcomes when stakeholders all have their own interests, understanding the expectations of those who use your website, and how to best introduce domain knowledge.
Corey and Deane talk about Bleachers, music producers, and how understanding your audience increases effectiveness. Then, Erika Hall, author of Just Enough Research, joins the podcast to talk about interviewing the people who will visit your site — how to frame interviews, effective incentives, and the difference between researching assumptions versus learning about your users.