Full Glossary

A/B Testing

A method of marketing optimization which randomly displays different versions of content and tracks which version converts better over time.

A/B Testing is narrowly limited to variables down a single axis, meaning multiple versions of the same content. Multivariate Testing is the usage of multiple versions of multiple content items on the same page.

Related Chapter Sections:

  • Beyond Google Analytics: Other Ways to Measure

    Chapter 8: Gather Insight From Your Metrics

    It's not all about clicks and views — you may want to better understand how users interact with language, and where specific terms rank within the larger picture.

  • Features: What Does It Do?

    Chapter 15: Determine System Requirements

    The first thing to tackle in choosing a content management system is: what specifically does it do? What does it offer that others might not, and how will it fit your needs?

  • The Content: Maintaining and Creating Content That Works

    Chapter 24: Maintain and Improve

    The steps to maintaining content focus on carving out attention and setting up useful systems of review.

  • The Initial Spark

    Chapter 1: Know the Scope of the Project

    Though the machinations of decision-making might feel like a signal from some far off place, web projects don’t come out of nowhere. They need some kind of initial spark.

  • Other Development Tasks

    Chapter 20: Implement the Back-End Functionality

    Beyond the main back-end development tasks there's quite a few other details to be handled.

  • Pricing: How Much and ... How?

    Chapter 15: Determine System Requirements

    One might think pricing out a software solution is as easy as getting a number, but in reality the cost and how that cost is determined are both pretty complicated.

  • The Short List and Request for Proposal (RFP)

    Chapter 16: Select a Content Management System

    Once you’ve notified a handful of vendors that you’ve decided not to move forward with them, you need to prepare an RFP for the remaining vendors.